Could Arnie shoot this? Remember sitting around the creative conference room discussing the photographers you’d like to use…pouring over portfolios, analyzing composition and lighting, deciding who had the right expertise and personality to work on your project? Well now your choices might be a little different…using last year’s photo (maybe with a little photoshopping to take out the exec who’s gone), a stock photo (and hope that it doesn’t appear in a competitor’s brochure), or maybe use a local wedding photographer (careful, he may try to group you by family). And just when you’re ready to choose the lesser of three evils, you hear “Wait…I think Arnie in Accounting just bought a new digital camera!” Ah yes, Arnie in Accounting. Make that four evils. There are many reasons to use a professional photographer… composition, lighting, expertise in choosing the right location, choosing the perfect lens & technique to name a few. A professional photo can make the difference between an average piece of collateral and a marketing piece that really shines. And we all know that some things are just better left to professionals ~ there’s a reason John doesn’t do his own taxes, for instance. Take a look at this photo John shot for DDN Logistics, and then at other images in the featured project section of his website. There’s also new work posted in the recent work section. You’ll see why it makes sense to use a professional, even for what seems to be a simple shot. So, the next time any of the four evils are suggested for your next ad campaign, brochure, or annual report, give us a call. We’ll work with you to create a budget that even Arnie in Accounting would be happy with.